Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

Houston, Texas--(Newsfile Corp. - October 14, 2024) - Direct Mail Alert is excited to announce the launch of its latest 5-part series, titled, "Unlock the Power of Neuroscience in Direct Mail ...

Thanksgiving isn’t just about turkey and pie, it’s about connection, gratitude, and that warm feeling of being remembered. Sounds a lot like what direct mail is supposed to do, doesn’t it? In a season ...

New solution helps brands quickly reach their best customers and prospects with personalized, small-format mailings powered by Wiland’s proprietary modeled audiences. Introducing RapidPost: Mail the ...

If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

When I first learned about this company, I thought wow! A company that actually allows me to make money with my junk mail. I could end up a millionaire. I get a ton of junk mail! So what is the catch?