Forbes contributors publish independent expert analyses and insights. Brad Adgate is a high-profile media and advertising consultant Sep 19, 2024, 10:44am EDT Sep 19, 2024, 11:52am EDT LOS ANGELES, ...

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Fans will once again have access to a direct-to-consumer streaming platform, offering in-market access to live Cardinals games.

For about a decade, media executives have heavily invested in live sports as the primary value proposition for consumers to keep subscribing to traditional pay television. While tens of millions of ...