As America’s healthcare system continues to evolve, it is critical that our perception of care and its value to patients evolve with it. In the past, value assessments have marginalized patients’ ...

We introduce an extension of the discrete choice model to take into account individuals' mental representation of a choice problem. We argue that, especially in daily activity and travel choices, the ...

Current research practices include estimation of latent class logits on data collected with discrete choice experiments. This practice relies on a mismatch in the characterization of heterogeneity in ...