We introduce an extension of the discrete choice model to take into account individuals' mental representation of a choice problem. We argue that, especially in daily activity and travel choices, the ...

This is a preview. Log in through your library . Abstract Until recently, computational constraints forced researchers in the discrete choice area to limit themselves to very simple statistical models ...

This paper focuses attention on one of the principal brand equity bases: brand loyalty (Aaker 1991). The importance of brand loyalty has been recognised in the marketing literature for at least three ...

We obtain a necessary and sufficient condition under which random-coefficient discrete choice models, such as mixed-logit models, are rich enough to approximate any nonparametric random utility models ...

Brand equity is one of the more popular concepts in marketing today. It is also one of the most overused and misused terms in marketing research and the subject of much 'fuzzy' thinking. In fact, ...

Value in Health, the official journal of ISPOR- the professional society for health economics and outcomes research, announced today the publication of research demonstrating that discrete choice ...