Despite its remarkable accomplishments in the entertainment industry, Disney relentlessly strives for integrated innovation and collaboration to strengthen its brand in an ever-evolving landscape.

A Disney executive shared with China.org.cn that his cross-border strategy, introduced last year, has prompted many of Disney's Chinese partner brands to successfully sell their products in overseas ...

Every time Amanda publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

The purpose-driven collaboration combines the sensory and creative play of the PLAY-DOH brand with the magic of Disney storytelling PAWTUCKET, R.I. & BURBANK, Calif., September 08, 2025--(BUSINESS ...

After previously collaborating with the House of Mouse, the Hundreds co-founder will now oversee merchandise and licensed products for the Disney Store e-commerce and brick-and-mortar locations. By ...

LAS VEGAS--(BUSINESS WIRE)--Disney Consumer Products (DCP) is poised to widen the gap even further as the world’s largest licensor with another year of strong growth tied to robust sales of licensed ...

The Walt Disney Company, responding to "changing consumer preferences in a marketplace increasingly influenced by technology," has officially announced a combination of its interactive divison with ...

As it boosts the number of film and TV adaptations of its properties, Mattel has hired Disney and Marvel veteran Josh Silverman as global head of consumer products and chief franchise officer.

Netflix is doubling down on its merchandising efforts with its hiring of former Disney exec Christie Fleischer to head its global Consumer Products team. Previously the head of merchandise for parks, ...

According to MagicGuides, the average cost of a 2025 week-long Walt Disney World vacation for a family of four is about $6,800. That price doesn’t factor in the cost of souvenirs or extras you might ...

The list was compiled through surveys and reporting. It includes physical consumer goods like t-shirts, stationery, toys and electronics, but excludes intangible products like mobile apps. It features ...