Can Bruce Willis do what Ronald McDonald couldn't _ sell hamburgers to adults? McDonald's is making a marketing megabet that after defending Earth from an approaching asteroid in the upcoming Disney ...

In the enchanted realm where fairy tales meet fast food, few mashups sound as wildly improbable as Mickey Mouse flipping burgers with Ronald McDonald. Yet, for a golden-arched decade starting in the ...

NEW YORK -- After more than a decade of absence, McDonald's Happy Meals will once again come with Disney toys. The renewed partnership starts in June. As part of the deal, McDonald's agreed to ...

On Oct. 1, Walt Disney World Resort will kick off “The World’s Most Magical Celebration,” which will consist of 18 months of festivities in honor of the resort’s 50th anniversary. But Disney fans can ...

Snapchat announced two new advertising solutions that take advantage of some of the social media platform’s most widely used spaces, according to a press release. The announcement was timed to ...

McDonald's has worked with Walt Disney in the past. In recent years, McDonald’s has faced pushback over its Happy Meals. The popular kids’ meals, critics say, use toys to encourage kids to make ...

The effects of President Trump’s trade war on households are expected to be a big focus in earnings calls held by major consumer-facing companies. By Andrew Ross Sorkin Bernhard Warner Sarah Kessler ...