“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...

Disney instructed third-party producers to disentangle any Google AI tools from their workflows as part of its ongoing ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC At its fifth annual Global Tech and Data Showcase last week, Disney ...

A $1 billion, three year deal between Disney and Open AI means consumers can use the Sora video maker to create videos starring Disney characters.

Disney Plus will roll out vertical videos later this year, including short-form content, social clips, and AI tools for advertisers.

Dec 11 (Reuters) - Walt Disney (DIS.N), opens new tab is investing $1 billion in OpenAI and will let the startup use characters from Star Wars, Pixar and Marvel franchises in its Sora AI video ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

At CES 2026, Disney revealed plans to roll out a vertical video experience designed to bring bite-sized, mobile-friendly ...

Disney invested $1 billion in OpenAI for a 3-year license, enabling user-generated character videos to monetize IP and engage younger audiences. This deal highlights Disney's dual AI strategy: ...