In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...

Public relations is changing fast. As AI transforms how information is found and shared, visibility now means more than only reaching journalists. It’s about making sure your press release can be ...

Moreover, press releases can improve SEO rankings and increase website traffic. By distributing press releases through online channels, businesses can enhance online discoverability, drawing more ...

Want your next press release to make noise? A step-by-step guide to writing and distributing press releases that actually generate visibility, engagement and relevant media coverage. The very first ...

The Unsung Heroes of Business Communication: The Importance of Press Releases Coden, United States – October 16, 2025 / Digital Agency / Companies today are continuously searching for effective ways ...

Explore Business Wire’s collection of educational resources for crafting and distributing press releases. Learn how to write compelling content, format your press release for optimal engagement, ...

Press releases haven't always been digital. The very first one was written back in 1906 by a PR pioneer named Ivy Lee. After a major train accident in the United States, he crafted a written statement ...

When it comes to brand building, SMBs (small and medium-sized businesses) might feel overshadowed by larger organizations with more financial muscle. But here’s the reality: Any brand, no matter its ...