It is well known that lower channel profits are achieved in the bilateral (manufacturer-reseller) monopoly if manufacturer and reseller independently optimize their respective profits: They take each ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

36th Annual State of Logistics Report: Navigating uncertainty amid rising costs and global disruptions The 36th Annual State of Logistics (SoL) Report highlights a logistics market tested by economic ...

New York, March 01, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Carob Chocolate Market By Product, By Distribution Channel ...