On Tuesday, Snapchat launched an interactive 16-bit desktop video game (with classic GameBoy aesthetics) that is aimed at helping educate the platform’s Agency partners on how to build effective ...

Snap's expanded ad suite aims to help app marketers engage with users on the image-messaging platform, which has a daily user base of 249 million people worldwide and has seen increased usage during ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...