One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably ...

A logo is a visual symbol of a company or brand by which they can be unmistakably identified. Sometimes it is also called a brand name. Logo design and creation is an important stage in brand ...

In a world that seems to get flipped upside down about once a week, permanence is a rare commodity, and transience is everywhere. Sometimes, we have to lean into adaptability, riding the waves and ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...