BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Loooop Studio We've seen plenty of designers' unique takes on iconic logos, but here's ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

A memory task has challenged Brits up and down the nation to draw some of the world's most famous logos off the top of their heads. Corporate gift suppliers Adler, tested 100 people across the UK to ...

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Psychologists at the University of California recently presented a group of students with a simple challenge: Draw the Apple logo from memory. Of the 85 who tried, only one got every feature correct.

It’s no secret that Helvetica is considered the darling of typography, admired by designers the world over. Arial on the other hand is frequently looked at as Helvetica’s distant ugly sister, but in ...

The AFI Conservatory, one of the crown jewels of the American Film Institute, celebrated its 50th anniversary in style Thursday night at the place where it all started, the fabled Greystone Mansion in ...