E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is, and why it matters. E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of ...

When we talk about E-E-A-T, we’re no longer talking solely about website content and its creation by subject matter experts. We’re now talking about a full-blown brand strategy. E-E-A-T guidelines ...

The concept of expertise, authoritativeness and trustworthiness (E-A-T) has played a central role in ranking keywords and websites – and not just in recent years. Speaking at SMX Next, Hyung-Jin Kim, ...