Every click, view, and purchase is meticulously tracked in today's rapidly evolving digital age. This emphasizes the powerful role of data in sculpting effective business strategies. Shoplazza, an ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

Overview: Modern e-commerce platforms combine performance, scalability, and built-in tools to support businesses as they grow ...

DUBLIN--(BUSINESS WIRE)--Conjura, the leading e-commerce data analytics platform, today announced it raised €15 million in Series A funding. The round was co-led by Act Venture Capital and MiddleGame ...

Publicis Groupe has acquired e-commerce insights platform Profitero, with the aim of helping clients optimize their online product catalogs. The deal is also part of the holding company’s vision to ...

Retailers are conducting business this year with an optimistic eye on future-proofing their business as they navigate a rising sea of mixed market signals. Tight consumer budgets amid flooding ...

Offline retailers can benefit greatly from this kind of information, especially since the right kind of data can even help businesses save money–something of vital importance in our current economic ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

AI improves e-commerce outcomes only when people actively use digital tools, trust online systems, and engage consistently in ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. What were you searching for again? Can’t find it on the website — ...

MikMak is acquiring part of ChannelAdvisor for an undisclosed sum. The deal will "remove a competitor from the ecosystem," MikMak's CEO said. Adtech firms are racing to grab more of the retail media ...