Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Copy these brands’ tactics that keep customers coming back for more.

As you may know, poor cybersecurity is one of the leading causes of losses and reduction of consumer confidence in the e-commerce sector. At the same time, following a number of rules and ...

The global social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025, a new Accenture report titled "Why Shopping's ...

Data governance is necessary in e-commerce as it ensures that decisions are based on quality data while simultaneously managing risk and upholding compliance standards. Data governance serves as the ...

Undeterred by a slowdown in e-commerce over the past year compared to earlier in the pandemic, Nestlé remains committed to its goal of capturing 25% of sales online and becoming a “data-powered, fully ...