OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with Beekman 1802 to celebrate World Kindness Day with an all-new game within e.l.f.’s Roblox ...

MILAN — The word “community” popped up frequently in a conversation with E.l.f.’s chief marketing officer Kory Marchisotto, who touched down here as the beauty label is expanding its footprint in ...

This eyes.lips.first. with TikTok complements e.l.f.’s larger celebration as the brand marks its 20th year as a bold disruptor with a kind heart, and its one-year anniversary as a top TikTok Shop. The ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. E.l.f. Cosmetics is stepping into the world of ...