Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

If you buy something through my links, I may earn a commission. Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the ...

If you buy something through my links, I may earn a commission. In the last few years, e.l.f. Cosmetics have been stepping up their makeup game and have ended up in most people’s favorite beauty finds ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. E.l.f. Beauty acquired Hailey Bieber's Rhode skincare brand ...

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. After wearing this new skin tint over several hot summer days, our ...

Cosmetics maker E.l.f. Beauty Inc. on Wednesday said that it was unable to provide a financial outlook for the fiscal year ahead due to tariffs, and announced an agreement to acquire Rhode, a beauty ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting its ...

The E.l.f. Color E.l.f-nalysis tool helps shoppers discover their ideal seasonal color palette. (Image courtesy E.l.f. Beauty) The free tool helps users discover makeup shades that harmonize with ...