"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As a tween who longed to look as stylish and effortlessly cool as the women who graced the magazine pages ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

e.l.f. Cosmetics Brow Lift The Anastasia Beverly Hills' Brow Freeze is a legendary product, but this extra-strength brow gel is just as good (if not better, according to reviewers).

Sarina Trangle started as a corporate news reporter in October 2024. She previously spent four years on the business desk at Newsday, covering the health industry, commercial real estate and cannabis.

“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. E.l.f. Cosmetics is stepping into the world of ...