"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As a tween who longed to look as stylish and effortlessly cool as the women who graced the magazine pages ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

If you buy something through my links, I may earn a commission. Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. E.l.f. Cosmetics is stepping into the world of ...

Here's a crazy stat: According to a 2024 poll, a quarter of participants under 35 believe that you can prevent a sunburn…just by staying hydrated. Um, excuse me? TBH, I expected better from my peers.