Email marketers are not doing as well, as hype would have it. Many are underwhelmed by their results and by their ESPs, according to Email Marketing: Tapping into data goldmines,” a study released ...

Email and SMS remain foundational channels for retailers. But as marketing teams plan for 2026, a growing realization is ...

The traditional Email Service Provider (ESP) has transitioned into an “Everychannel” Service Provider, according to the Relevancy Group's annual ESP Buyer's Guide released Thursday. An ESP, or email ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online ...