For a moment, I felt like a child again. My head rested on a silky pillowcase, fingers gently combing through my hair while a soft voice whispered in my ear. But this wasn’t bedtime — and that ...

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...

SINGAPORE — A 25-year-old US-based Singaporean is part of a team that provides unique “audio spa” services that include brushing your hair, crinkling paper and whispering into your ear in the name of ...

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

The internet has no shortage of unique communities. Some are self-contained and secretive, while others—like the ASMR YouTubers—have become something more akin to an industry. ASMR stands for ...

At Toronto’s most unusual new spa — of sorts — you can enjoy an hour of having your hair, face and back touched gently with ...

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...