Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. SEOs (and their bosses) are rapidly adopting AI search optimization, ...

As artificial intelligence chatbots take over from search engines as the go-to platform for answers, brands that once had a solid online presence may suddenly find themselves invisible. If so, then ...

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

Adobe Inc. revealed today that it plans to acquire digital marketing and search engine optimization company Semrush Holdings Inc. for $1.9 billion in an all-cash transaction. Founded in 2008, Semrush ...