In today’s digital age of online everything, it is easy to forget about face-to-face interaction. This is especially true of business marketing, where physical advertising has taken a backseat to ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

NEW YORK, May 1, 2023 /PRNewswire/ -- Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (CCO), announced today the results of a ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

The name of the game in marketing and advertising technology right now is work that finds its ideal audience as quickly, creatively, and effectively as possible. This peek into the future includes ...

Flying Horse Communication releases the findings of the first neuromarketing study on ski advertising BOZEMAN, Mont., Aug. 14, 2025 /PRNewswire/ -- Flying Horse Communication, a marketing and ...

to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...

As we unspool the narrative of effective financial advertising, the spotlight is on those who master the art of capturing imaginations while adhering to the symphony of regulations and consumer ...

With the 2024 general election season in its final weeks, political ad spending will likely reach $11-12 billion, a significant increase from the 2020 cycle. Historically, politics has heavily relied ...