This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

In an ever-evolving digital world, the importance of direct mail cannot be overstated. A direct mail campaign remains one of the most effective modern marketing techniques to improve customer ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...

The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it's not surprising that we are almost 'immune' to their charm. Don't get me wrong — this doesn't mean they're ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...