Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

As a makeup artist, I like to use some drugstore products that feel more expensive than they are. I find that the L'Oreal Lash Paradise mascara gives lashes volume without clumping. The ELF liquid ...

It isn't uncommon for consumers to move up to higher-priced brands as they age and their finances improve. However, it also ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...