In today’s marketing landscape, newsletter advertising is essential to standing out from the competition. However, before you dive in, you’ll need to know the basics of what it entails. Email ...

Email advertising or email marketing is the practice of promoting a service or product via email. Practically every service and product can be promoted through email, from search engine optimization ...

Jon Beck, CRO of LiveIntent, examines why email is poised for a big year, drawing on LiveIntent's experience powering email advertising for brands like General Mills and publishers like The New York ...

Email marketing campaigns have been part of a marketeer’s methods for years, and despite the growth of newer ways of marketing, they’re far from outdated. Around 4.5 billion people worldwide use email ...

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, ...

LiveIntent, a startup that provides tools for advertising in email newsletters and alerts, is announcing that it has raised $20 million in Series C funding. I asked CEO Matt Keiser via email how ...

Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, according to a recent report from MediaRadar. Just over half (54%) of the advertisers in B2B ...

Google, the Internet search engine and search advertising giant, is rumored to be currently working on an email advertising delivery system which would publish its Google AdWords/AdSense contextual ...