Jeanne Jennings, veteran email marketing strategist, is the author of InboxAlly’s Pre-Send Email Marketing Checklist This expert-developed framework provides marketers with a final safeguard against ...

Email marketing remains an important vehicle for businesses to reach new and existing customers. As people increasingly read email on their mobile devices, marketers need to create compelling ...

I'm a fan of triggered email messages for what they can add to a basic broadcast email program: namely, high-value messages, deeper engagement and significant revenue. Based on my interactions and ...

Using this checklist is going to help you eliminate the biggest cold email mistakes we see. Just using this, even if you do nothing else, is going to improve your approach. So imagine how awesome your ...

Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check ...

What goes into making a really good email? The team at Campaign Monitor paired up with Really Good Emails and produced an infographic that answers the question. The checklist includes tips for how to ...