Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for subscribers but potentially disastrous for marketers.

Email is an effective and affordable digital marketing strategy that many businesses rely on to reach customers. Implementing email marketing is straightforward, thanks to templates and platforms that ...