MailChimp has always been able to do email campaigns, including customisation and personalisation. However, the main setback you would need to setup a new campaign each time you’d like to send it, ...

As a user of modern applications and services, you’ve almost certainly interacted with a variety of email notifications. These messages alert you when your post was shared on a social network, remind ...

When there is an eCommerce, there are emails. Email marketing has grown so much so far that it has become much more important for a fashion eCommerce store than any other traditional or digital ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing — and ...

Opinions expressed by Entrepreneur contributors are their own. Every email marketer’s worst fear is that their carefully crafted message will wind up in the spam box before the recipient even clicks ...

This insight can be crucial to refining either your targeting or actions to improve conversion on your site. A good example might be that you have identified a drop in conversion that you assume is a ...

Email marketing can be a controversial topic. People will assure you that they would never open an unsolicited email, but the numbers tell a different story. People do read their emails, as long as it ...

Built up your social following but still not converting? A following on Instagram won’t mean anything if you don’t have their data. As marketers, we’ve been taught that following and engagement is ...

Is email dead? Lately, it feels like the marketing world has fallen out of love with email. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium ...

The Zamzar website, which converts files between formats, has launched a new service: it will now convert files submitted by email. This could be particular useful to smartphone users who are often ...