In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

Ensure that your email marketing and direct messaging campaigns are coordinated regarding timing and content. Segment your audience based on their engagement preferences. Email marketing and direct ...

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Email, which has long relied on tricks that were used by direct mailers 100 years ago, has returned the favor: Direct mail senders are now sending trigger-based mailings. PostcardMania has launched a ...

In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...