Marketing is the key to business survival. This remains true as true in the modern digital age as it has ever been. Of course, the approach today is very different. Email should be an essential part ...

As with marketing in general, email marketing has many stages, and each step along the subscriber journey requires different tactics. An infographic (below) from GetResponse explores what that funnel ...

Many companies still rely on random newsletters or one-time templates when marketing. However, the best teams pick a different approach. They carefully plan each email marketing campaign. Every ...

Email marketing funnels can help you lead people from interest to action. Building an effective funnel starts with selecting the right email marketing platform and continues all the way through ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

B2B lead generation requires an email-based lead nurturing sequence and an optimized landing page to move prospects through the funnel. The email should be automated and include five to seven touches ...