Email Storyselling Playbook is a best-selling email copywriting book by email marketing expert Jim Hamilton, now ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email ecosystem shifts. A potential XMail launch could diversify the email landscape and help reduce reliance on dominant platforms like Google and Apple. Unified messaging vision. XMail might bridge ...