A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

Campaign Monitor announced today three new AI-powered features designed to help small and mid-sized businesses make more informed email marketing decisions and improve performance faster. Marketing ...

Why email marketing still works for small businesses At its core, marketing is about communicating with customers and prospects in ways that motivate positive responses. Email marketing allows you to ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Nimble, the award-winning CRM designed for small businesses, sales teams, and marketing professionals, is proud to announce the launch of its highly anticipated ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Email marketing has been around for quite some time, and it’s an effective marketing tool. A study by DMA.org.uk found that for every $1 spent on email marketing, the average return on investment is ...

Opinions expressed by Entrepreneur contributors are their own. If you plan to invest more in email marketing this year, you’re on the right track. Email remains one of the most effective channels for ...

When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to the full audience you aimed for. These email ...

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...