A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Think Linux email clients can’t find a balance between aesthetics and functionality? Want a professional-looking email client with professional features? Well, Mailspring is my go-to free and open ...

In the digital age, email clients play a crucial role in initiating and maintaining connections with various people, especially in the corporate setting. Many communicate via email since it is a fast, ...

Outlook has become cluttered, ad-heavy, and so intrusive that I went looking for an alternative. However, instead of going with Thunderbird—which feels a bit dated—I switched to a modern, open-source ...

Advisors are increasingly taking advantage of generative artificial intelligence. And not just in the back-office, but for client communications, as well. Processing Content While clients might not ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Martha Bitar, CEO and cofounder, and Rebecca Shostak, CBO ...