You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.

B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts. For over two years, I’ve managed the Content Corner email newsletter. It’s ...

Email marketing can feel like a daunting task—crafting the perfect message, reaching the right audience, and keeping up with ever-changing tools and strategies. If you’ve ever felt overwhelmed by the ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

PHILADELPHIA, May 19, 2021 /PRNewswire-PRWeb/ — DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – has released results from two email benchmark reports ...

Email marketing newsletters are a major part of B2B marketing, but they are often done half-heartedly or not at all. To write a successful newsletter — i.e., one that will get you a hefty return on ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

The competition for awareness is at an all-time high. From social media to television to our inboxes, we're constantly barraged with bids for our attention. The days of sitting down to read the ...

Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your ...

Opinions expressed by Entrepreneur contributors are their own. If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that ...