Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Whether you're about to start a company or just looking for new ways to help your small business succeed, launching a marketing channel can feel daunting. That's certainly how Davis Nguyen, the ...

Email marketing is not a secret superpower reserved for huge enterprises. Small businesses can also make use of targeted email marketing to grow, and it doesn't take long. To get started, create an ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Email is a common form of communication used for both personal and professional purposes. With businesses coming to understand how effective email marketing can be, email marketing is gaining in ...

The vast majority of opted-in subscribers these days are usually either inactive or they haven't yet placed their first order. Getting new subscribers to make their first purchase is the first barrier ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...

In many ways, email is one of the first internet marketing tools. Before everyone could own their own website and before there was social media to help marketers reach a target audience, there was ...