Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...