The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

Schleswig-Holstein has moved from Microsoft Exchange and Outlook to Open-Xchange and Thunderbird for e-mail. Other EU entities have opted for open-source alternatives. This switch isn't just a ...

Mailchimp is one of the OGs of email marketing automation. Its user-friendly interface, free-forever plan, and full range of features have made it a must-have in every marketer's toolkit. The company ...

Small businesses need marketing tools that are reliable, easy to learn, and flexible enough to support long term growth. Email provides one of the few owned channels that allow a business to ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their ...

Are you tired of monthly software subscriptions eating into your budget? Wondering whether free alternatives can actually match paid tools? Here are three underrated open-source apps that helped me ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Despite the rise of AI search and social media, SEO and email continuously drive a high ROI for B2B and B2C brands. Content is foundational to both SEO and email, and with a few tweaks, the same ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...