Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

The world of Direct Mail is rapidly changing and where once it was universally regarded as a dying marketing medium, today it seems that today this medium is bigger, better and more innovative than ...

As one of marketing’s oldest channels, direct mail is sometimes unfairly labelled as an outdated method of reaching clients and prospects. But direct marketing is a longstanding channel for a reason.

With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 25 min ago By Erika Wheless - 1 hour 34 min ago By Ewan Larkin - 5 hours 19 min ago By Brandon Doerrer - 6 hours 19 min ago By ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...