Here’s the thing though, while many entrepreneurs are aware of the importance of email marketing, most email newsletters just plain suck. They’re boring, repetitive, over-promotional or all three.

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

Automated email sequences are sent to users after they take specific actions, such as signing up for an email newsletter or completing a purchase. These perfectly timed and crafted emails may seem ...

More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

In this article, we will take a look at the 20 most creative email newsletter ideas for corporations. If you want to skip our detailed analysis, you can go directly to the 5 Most Creative Email ...

Email marketing should be a central part of your law firm’s marketing strategy as it provides a direct line to your target audiences. A newsletter sent out on a consistent basis is an excellent way ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. The email newsletter scene is booming, as a lot of people seem to ...

Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own. Email has been a particularly useful marketing channel for businesses. But in ...

LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. LinkedIn now offers email analytics ...

Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! She speaks all around the world about content marketing, writing, and storytelling, and she writes a regular advice column on ...

Is your email newsletter yawn-worthy? Learn how to create and write one your customers clear their schedules to read and that gets real results. This presentation by MarketingProfs' Ann Handley was ...