Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. As a conscientious and dedicated professional, you likely ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

Whether you’re a knowledge worker with a point of view you want to share with the world, a high-profile executive who wants to build a platform, or a business owner interested in cultivating new ...

There are a lot of great email newsletters—you can find an excellent selection here—and they're the perfect way to keep on top of the news and features you want to read without having to continually ...

In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this ...

Auto marketers should send email newsletters to stay in touch with their audience. Here are tips on what to put in a newsletter and how to keep readers engaged.

Real estate agents often make the mistake of believing their clients will remember them forever — but they don’t. It’s up to us as agents to stay engaged and stay in contact with our clients. Building ...