When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Building an email list is still one of the most cost-effective ways to reach your audience and drive sales. But as your list grows, a certain percentage will inevitably unsubscribe, so it’s important ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

Open rates and other key email metrics held steady for both scheduled and automated sends across regions and industries in 2024. But there were slight increases in unsubscribe and bounce rates, ...

AUSTIN, Texas, May 15, 2025 (GLOBE NEWSWIRE) -- OPTIZMO Technologies, the leader in email suppression list management and email compliance solutions, announces the release of the latest edition in its ...

Don’t let poor unsubscribe UX drive spam complaints. Here’s how to protect your sender reputation — and retain trust. Clicking the Unsubscribe link in marketing emails has been maligned for decades, ...

Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...