The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

Opinions expressed by Entrepreneur contributors are their own. But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

With most consumers demanding personalized shopping experiences and email inboxes exploding at the seams, optimizing your email marketing is necessary for getting your business noticed. Gone are the ...

Are you looking to grow your email list, generate more leads, get more people to download your content, or enroll more blog subscribers? Us too. While the marketing world is quite divided on the use ...

Responsive design is becoming a popular option for making email more mobile-friendly, but it's not the only one, as I explained in this Email Insider. Sometimes, a simple redesign can make your ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...