When deciding on the frequency of your email programme, it is important to bear in mind that the target audience and the purpose of your message is more important. With that in mind, identifying how ...

Kara Trivunovic, senior director of strategic services for StrongMail, the email and marketing solutions company, discusses how marketers can better use email and social media as an opportunity. Five ...

As Global Director, Strategy and Market Innovation for StrongMail's Agency Services division, Kara is responsible for helping marketers optimise their digital marketing programmes for greater returns.