Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing feels easier, but that can be a trap: Email marketing is far more accessible than it was even two years ago. That’s a good thing, but it’s also why many businesses have picked up ...

Let's address the elephant in the inbox. Email marketing isn't dead. It's not outdated. It hasn't been replaced by TikTok, Threads or an army of AI bots. In fact, email is still one of the most ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and — worst of all — they weren’t booking ...

While email has been a marketing mainstay for decades, it continues to evolve based on consumer behavior. Research firm Capterra has identified three trends that are driving that evolution and offers ...