ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Email marketing feels easier, but that can be a trap: Email marketing is far more accessible than it was even two years ago. That’s a good thing, but it’s also why many businesses have picked up ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. You might dread the onslaught of emails that await you in the new year. Rather ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

Through A/B testing, Bailey International refines email marketing content based on customer preferences, enhancing both engagement and results. Email marketing as a customer-first strategy. For Bailey ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

Nonprofit organizations today have numerous ways to connect with internal and external stakeholders. While digital marketing campaigns involving social media platforms and text messaging have become ...

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