Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

The problem? We get so many emails, the vast majority aren’t opened or read. Statista reports that in 2021, 320 billion emails were sent and received worldwide. We only opened around 18 percent of ...

Business email has all but replaced hard-copy correspondence, but that doesn't mean this quicker approach to communication should be any less professional than its traditional counterpart. Business ...

No one cares about your business, products or services. That sounds harsh, but it’s true. All people care about is how your product, service, or offer can help them, make their lives better or make ...

Forbes contributors publish independent expert analyses and insights. Caroline Castrillon covers career, entrepreneurship and women at work. You’ve been job hunting for months, endured endless ...

It’s hard to believe that email was ever a novelty — today it’s a lifeline for pretty much every professional in every industry. It’s nearly impossible to imagine navigating professional life without ...

Email is often used in the corporate sector. Depending on one's perspective, it may be a source of both good and bad news. And sure, we do need to be blunt in our ...

An email cover letter is essential for making a strong first impression and showcasing your unique contributions to potential employers. Key elements like a captivating subject line, professional ...

Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The ...

You’ve been waiting to hear back from a potential employer, and it finally happened — you’ve been invited to an interview. Congratulations! You might be wondering now how to respond in a way that ...