Interviewer: So how are you doing that? Speaker: So I'm using quite emotive words, such as 'dangerous', 'danger', 'risk', just to really emphasise to the parents our meaning of the letter.

How do political candidates strategically use emotive language for electoral purposes? We argue that women candidates are more constrained in the strategies available to them in shielding themselves ...

Having said that, a deeply emotive issue needs to be addressed. It is assumed, if glibly, that medical textbooks will soon be available in Hindi to meet the needs of Hindi-speaking states.