Emotion is a universal language in advertising ... One of the reasons Super Bowl ads hit so hard is because brands deeply understand the moment's audience-diverse, excited, and ready to engage.

Appia finds that native language use can significantly improve click-through and conversion rates. Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing ...

English should be the official language of the United States ... His campaign released several ads targeting swing states with large Spanish-speaking populations, such as Arizona and Nevada ...