A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

With its ageing population, the prevalence of dementia in Hong Kong is expected to increase. Healthcare researchers from The Hong Kong Polytechnic University (PolyU) have developed an innovative ...

Every generation leaves behind images that shape memory. From temples and portraits to symbols layered with meaning, visuals ...

Recalling vivid past events, like a first day at school or a significant childhood conversation, signals robust memory ...

New research on the hippocampus, a brain area essential for memory, suggests that new rules of synaptic plasticity best explain how brain activity continually reshapes the way memories are recorded in ...

A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...